Flower Festival, Immersive Blooming Objects, China
Case Study
What started as an idea in late 2021 has come to bloom! In cooperation with the diplomatic network of the Netherlands in China and with the support of sponsors, local governments and partners, IGMPR will design, build and implement an Immersive Blooming Object based on the celebration logo, that will travel to 9 cities in China in 2022.
On 29 January the first implementation opened to the public in the beautiful Yuntai Garden in Guangzhou. Untill 20 February , over 120.000 visitors enjoyed the power of flowers and beautiful images were widely shared across (social) media.
Right after the Guangzhou we moved the installation to the city center of megapolis Chongqing, and 4 more cities will follow until May.
There is so much to share about the impact, the technicalities, the flowers, the organization, but we let these images speak for itself.
