Uncategorized /

Immersive Tulip Installations Go Viral at the UK’s Largest Tulip Festival

For its second season, Tulleys Tulip Fest invited IGMPR to create new immersive experiences to support the festival’s continued growth and expansion to two additional locations. In response, IGMPR designed a modular series of installations that could be easily assembled across various types of terrain and settings.

IGMPR also supported the sourcing, planting, and planning the implementation of tens of thousands of potted tulips and hyacinths, which were expertly forced into bloom to coincide precisely with the festival dates. The combination of tulips and hyacinths—plants that do not typically flower simultaneously—added extra layers of fragrance, texture, and color to the overall visitor experience.

In addition to the spectacular tulip fields, guests enjoyed dozens of unique photo opportunities designed to provide the perfect, shareable souvenir. The Immersive Blooming Objects (I.B.O.s) once again proved to be a viral success on social media, offering a creative way to photograph oneself surrounded by tulips—without the need to crouch or kneel in the flower beds.

The outdoor exhibition The Journey of the Tulip further enriched the experience, offering not only visually striking displays but also deeper insights into the tulip’s fascinating natural and cultural history.

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Exhibition, Flower Festival, Tulip Festival, Uncategorized /

Immersion Garden 2025 edition

The Immersion Garden at the Tulip Time Festival in Holland, MI, entered its fourth season this year. Since its debut in 2022, the garden has been specifically designed to offer visitors the perfect photo opportunity through our unique Immersive Blooming Objects (I.B.O.s), while also telling the rich story of the tulip.

Featuring ‘only’ 65,000 tulips and hyacinths—carefully forced into bloom—the garden is conceived as a giant floral arrangement that invites guests to get up close and personal with the flowers. The raised installations create stunning visual settings where visitors appear to be completely surrounded by tulips, all within a compact footprint. This efficient design allows us to craft dozens of distinct scenes and compositions throughout the garden. The Immersion garden is an attraction for all ages and demographics, and generates free publicity on both social and mainstream media.

Set on just 1 acre (4,000 m²), including paths and interpretation panels, the Immersion Garden can accommodate up to 400 visitors at any given time, providing an engaging and photogenic experience for all.

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Exhibition, Tulip Festival /

New Outdoor Exhibitions of ‘The Journey of the Tulip’

When people encounter tulips in full bloom, they are often captivated by the flower’s incredible variety of colors and shapes. This fascination naturally sparks curiosity—not only about tulip cultivation, but also about the flower’s rich cultural and historical background. What better way to satisfy this interest than through an outdoor exhibition at your garden or festival, offering both information and inspiration?

Drawing on years of interdisciplinary research—conducted in collaboration with art historians, botanical experts, archaeologists, and museums—IGMPR has developed an engaging outdoor exhibition that brings the story of the tulip to life. Designed for tulip festivals and public gardens, this exhibition offers visitors an attractive and authoritative journey through the natural and cultural history of the tulip, tracing its path from East to West.

The exhibition features 24 beautifully designed outdoor panels with over 100 visuals, including rare artworks, illustrations, and photography. These are presented across four main themes:

1. What Makes a Flower a Tulip
Discover the anatomy, life cycle, and reproduction of the tulip, along with an introduction to today’s diverse cultivar groups.

2. Ancient Origins
Explore the natural history of wild tulip species in Central Asia and their earliest appearances in art and culture, dating back to 2000 BC.

3. The Rise of Tulip Culture
Learn how the Turks elevated tulip cultivation into a cultural phenomenon and how the flower made its way further into Europe.

4. Arrival in the Netherlands
See how the tulip, within just a few decades of arriving in the Netherlands, sparked “Tulip Mania,” influenced new art forms like still lifes and Delftware, and laid the foundation for today’s Dutch horticulture industry.

The exhibition can be tailored with additional panels to share the unique story of your own garden or festival.

The first version was launched at the Immersion Garden during the Tulip Festival in Holland, Michigan. An updated edition premiered this spring at tulip festivals in both the United Kingdom (Tulleys Tulip Fest) and Italy (Parco Sigurtà).

This cost-effective installation adds 15–30 minutes of meaningful engagement to the visitor experience. It also serves as a popular photo backdrop and an educational feature for school trips and guided tours – helping attract new and diverse audiences.Feel free to contact us about licensing and customization options.