From May 7-15, thousands of visitors have enjoyed our first dedicated immersive experience in the USA during the world’s oldest Tulip Festival, Tulip Time, Michigan. IGMPR created a ticketed themed exhibition about the ‘Journey of the Tulip’ based on 3 Immersive Blooming Objects, that were implemented on the Ottawa Fairgrounds. The exhibition attracted thousands of visitors in just a week of operation and was widely covered in the media. Dutch Ambassador André Haspels and Turkish Consul General Engin Türesin paid a special visit to the exhibition during the festival. IGMPR designed and produced the exhibition and supported the implementation and operation on-site.
What started as an idea in late 2021 has come to bloom! In cooperation with the diplomatic network of the Netherlands in China and with the support of sponsors, local governments and partners, IGMPR will design, build and implement an Immersive Blooming Object based on the celebration logo, that will travel to 9 cities in China in 2022.
On 29 January the first implementation opened to the public in the beautiful Yuntai Garden in Guangzhou. Untill 20 February , over 120.000 visitors enjoyed the power of flowers and beautiful images were widely shared across (social) media.
Right after the Guangzhou we moved the installation to the city center of megapolis Chongqing, and 4 more cities will follow until May.
There is so much to share about the impact, the technicalities, the flowers, the organization, but we let these images speak for itself.
Since the official presentation to the mayor of Istanbul last year, The Consulate General of the Kingdom of the Netherlands continued the tradition of tulip diplomacy which was once initiated by the Ottoman Sultans. On April 27, the Dutch National Day, over 1.000 Istanbul tulips were handed out by Consul General Bart van Bolhuis and his staff to partners and relations. At that same time a brochure with the research we conducted last year was published. Dutch Florist Romeo Sommers paid tribute to this very old tulip variety in the TV programme Koffietijd. Pictures of the tulip bouquets circulated all over social media. (Photo credits: Rijksmuseum, Koffietijd, Ingrid Woudwijk and Paleis Het Loo)