Flower Festival

Exhibition, Flower Festival, Tulip Festival, Uncategorized /

Immersion Garden 2025 edition

The Immersion Garden at the Tulip Time Festival in Holland, MI, entered its fourth season this year. Since its debut in 2022, the garden has been specifically designed to offer visitors the perfect photo opportunity through our unique Immersive Blooming Objects (I.B.O.s), while also telling the rich story of the tulip.

Featuring ‘only’ 65,000 tulips and hyacinths—carefully forced into bloom—the garden is conceived as a giant floral arrangement that invites guests to get up close and personal with the flowers. The raised installations create stunning visual settings where visitors appear to be completely surrounded by tulips, all within a compact footprint. This efficient design allows us to craft dozens of distinct scenes and compositions throughout the garden. The Immersion garden is an attraction for all ages and demographics, and generates free publicity on both social and mainstream media.

Set on just 1 acre (4,000 m²), including paths and interpretation panels, the Immersion Garden can accommodate up to 400 visitors at any given time, providing an engaging and photogenic experience for all.

Screenshot
Screenshot
Screenshot
Flower Festival, Horticulture, Media, Projects /

Bloom with a View 2024 edition

Back by popular demand, our immersive flower show Bloom with a View, was launched for a second season at the North Carolina Arboretum. This year’s edition included not only thousands of hydrangeas, lilies and calla’s but also dahlia’s, canna’s and other summer flowering plants. Furthermore we created the exhibition ‘Picture your self’ throughout the garden.

Watch more at ABC 13:

Flower Bulbs, Flower Festival /

Dafeng Holland Flowers Tulip Season 2024

Millions of tulips bloom in China’s largest flower park. Besides the tulips, IGMPR arranged the cultural programming with different artists from the Netherlands: the iconic band Kleintje Pils, street performers Close Act and an exhibition of famous landscape photographer Albert Dros. We also had the pleasure to host ambassador André Haspels and his wife during their visit to Dafeng and Yancheng to learn more about its shared history and future in water engineering, nature conservation and floriculture. IGMPR has been supporting the development, operation and promotion of the Dafeng Holland Flower park since 2015. Watch the video below for an introduction of the park!

Dafeng Holland Flower Park Introduction Video:

Flower Festival, Garden Tourism, Media, Projects /

Immersion Garden just got bigger and better

For the second edition of the Immersion Garden at the world’s oldest tulip festival, Tulip Time in Holland, MI, IGMPR introduced the Delftware floral benches with patterns designed by Heinen Delfts Blauw and Pepijn van den Nieuwendijk. Another great addition were over 30 large interpretation displays with artwork visuals collected from museums all over the world, explaining the Journey of the Tulip – how it travelled from East to West – , and tulip art and culture in the Netherlands. During 8 days we received thousands of visitors each day and had sold-out weekends and rave reviews. We let the images and video’s speak for itself!

Obtained from social media
Flower Festival, Garden Tourism, Horticulture /

All new show ‘Bloom with a View’ goes live at the North Carolina Arboretum

On May 1, a brand new floral experience created by IGMPR and the NC Arboretum opened to the public. IGMPR pioneered a new approach of integrating Immersive Blooming Objects as extensions to the hard- and softscapes of the garden. This transforms the garden into a unique floral experience, while using thousands of Lily, Calla and Hydrengea’s. More information at: https://www.ncarboretum.org/bloom-with-a-view/

Credit Camilla Calnan Photography
Credit Camilla Calnan Photography
Credit Camilla Calnan Photography
Flower Festival, Projects /

New Immersive Blooming Object for Parco Sigurtà

In March 2023, Parco Sigurtà added another painting of its founder Enzo Sigurtà to its collection of Immersive Blooming Objects created by IGMPR. With specifically forced tulips and hyacinths the installation was a colourful and fragrant surprise for visitors this early in the season.

Flower Festival /

New exhibition announced!

We are very excited to announce that our immersive ‘Journey of the Tulip’ experience will will feature during the world’s oldest tulip festival, Tulip Time in Holland, MI. This is our first project in the USA and we can’t wait to welcome visitors next May!