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Immersion Garden 2025 edition

The Immersion Garden at the Tulip Time Festival in Holland, MI, entered its fourth season this year. Since its debut in 2022, the garden has been specifically designed to offer visitors the perfect photo opportunity through our unique Immersive Blooming Objects (I.B.O.s), while also telling the rich story of the tulip.

Featuring ‘only’ 65,000 tulips and hyacinths—carefully forced into bloom—the garden is conceived as a giant floral arrangement that invites guests to get up close and personal with the flowers. The raised installations create stunning visual settings where visitors appear to be completely surrounded by tulips, all within a compact footprint. This efficient design allows us to craft dozens of distinct scenes and compositions throughout the garden. The Immersion garden is an attraction for all ages and demographics, and generates free publicity on both social and mainstream media.

Set on just 1 acre (4,000 m²), including paths and interpretation panels, the Immersion Garden can accommodate up to 400 visitors at any given time, providing an engaging and photogenic experience for all.

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Immersive Blooming Object landed in Beijing and Shanghai

Since the implementations earlier this year in Guangzhou, Chongqing and Dafeng, the journey of our immersive blooming object on the occasion of 50 years of diplomatic relations between The Netherlands and China continued in September While navigating through lock downs and COVID restrictions our team managed to get everything up and running and in bloom on September 16 in Beijing’s Wenyu River Park and on September 29 in Shanghai’s World Expo Park. Over 15.000 flowers and and 1000 plants were used each time to create this immersive display, which is in the shape of the celebration logo, and is decorated with Delft Blue ceramic patterns, inspired by the first exchanges between The Netherlands and China.

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‘Journey of the Tulip’ Immersion Garden

From May 7-15, thousands of visitors have enjoyed our first dedicated immersive experience in the USA during the world’s oldest Tulip Festival, Tulip Time, Michigan. IGMPR created a ticketed themed exhibition about the ‘Journey of the Tulip’ based on 3 Immersive Blooming Objects, that were implemented on the Ottawa Fairgrounds. The exhibition attracted thousands of visitors in just a week of operation and was widely covered in the media. Dutch Ambassador André Haspels and Turkish Consul General Engin Türesin paid a special visit to the exhibition during the festival. IGMPR designed and produced the exhibition and supported the implementation and operation on-site.

Media coverage:

Photo Gallery

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Floral Celebration of 50 years Diplomatic Relations between the Netherlands and China

What started as an idea in late 2021 has come to bloom! In cooperation with the diplomatic network of the Netherlands in China and with the support of sponsors, local governments and partners, IGMPR will design, build and implement an Immersive Blooming Object based on the celebration logo, that will travel to 9 cities in China in 2022.

On 29 January the first implementation opened to the public in the beautiful Yuntai Garden in Guangzhou. Untill 20 February , over 120.000 visitors enjoyed the power of flowers and beautiful images were widely shared across (social) media.

Right after the Guangzhou we moved the installation to the city center of megapolis Chongqing, and 4 more cities will follow until May.

There is so much to share about the impact, the technicalities, the flowers, the organization, but we let these images speak for itself.

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Return of the Istanbul Tulip 2.0

Since the official presentation to the mayor of Istanbul last year, The Consulate General of the Kingdom of the Netherlands continued the tradition of tulip diplomacy which was once initiated by the Ottoman Sultans. On April 27, the Dutch National Day, over 1.000 Istanbul tulips were handed out by Consul General Bart van Bolhuis and his staff to partners and relations. At that same time a brochure with the research we conducted last year was published. Dutch Florist Romeo Sommers paid tribute to this very old tulip variety in the TV programme Koffietijd. Pictures of the tulip bouquets circulated all over social media. (Photo credits: Rijksmuseum, Koffietijd, Ingrid Woudwijk and Paleis Het Loo)