Author's Posts

Conferences, Garden Tourism /

International Garden Tourism Conference

From November 1-4, IGMPR co-organized the International Garden Tourism Conference in cooperation with the Canadian Garden Council and support of – amongst others – the American Public Gardens Association and City of Victoria. Over 90 delegates from 40 gardens and 12 countries gathered in Victoria, BC to Seize the Moment. These gardens alone host already more than 17 million visitors a year and truly are a destination category on its own. We look forward to next conference in 2025.

Media /

When Holland meets The Netherlands

Last October we had the pleasure to host a delegation and TV crew from Holland, Michigan. The city is famous for its Dutch heritage and of course the world’s oldest Tulip Festival, Tulip Time! We showed them the contemporary life of our family in the Netherlands, from school to sports, from shopping groceries to home cooking. Of course we had to dive into tulip history at the Hortus Botanicus and plant bulbs in the Keukenhof! We also made a courtesy visit to Prime Minister Mark Rutte, the Hague Mayor Jan van Zanen and U.S. Ambassador Shefali Razdan Duggal . The visit will be aired in different segments on ‘Where you live’ by Maranda (Wood TV, ABC West Michigan).

Flower Festival, Garden Tourism, Media, Projects /

Immersion Garden just got bigger and better

For the second edition of the Immersion Garden at the world’s oldest tulip festival, Tulip Time in Holland, MI, IGMPR introduced the Delftware floral benches with patterns designed by Heinen Delfts Blauw and Pepijn van den Nieuwendijk. Another great addition were over 30 large interpretation displays with artwork visuals collected from museums all over the world, explaining the Journey of the Tulip – how it travelled from East to West – , and tulip art and culture in the Netherlands. During 8 days we received thousands of visitors each day and had sold-out weekends and rave reviews. We let the images and video’s speak for itself!

Flower Festival, Garden Tourism, Horticulture /

All new show ‘Bloom with a View’ goes live at the North Carolina Arboretum

On May 1, a brand new floral experience created by IGMPR and the NC Arboretum opened to the public. IGMPR pioneered a new approach of integrating Immersive Blooming Objects as extensions to the hard- and softscapes of the garden. This transforms the garden into a unique floral experience, while using thousands of Lily, Calla and Hydrengea’s. More information at: https://www.ncarboretum.org/bloom-with-a-view/

Flower Festival, Projects /

New Immersive Blooming Object for Parco Sigurtà

In March 2023, Parco Sigurtà added another painting of its founder Enzo Sigurtà to its collection of Immersive Blooming Objects created by IGMPR. With specifically forced tulips and hyacinths the installation was a colourful and fragrant surprise for visitors this early in the season.

Uncategorized /

Immersive Blooming Object landed in Beijing and Shanghai

Since the implementations earlier this year in Guangzhou, Chongqing and Dafeng, the journey of our immersive blooming object on the occasion of 50 years of diplomatic relations between The Netherlands and China continued in September While navigating through lock downs and COVID restrictions our team managed to get everything up and running and in bloom on September 16 in Beijing’s Wenyu River Park and on September 29 in Shanghai’s World Expo Park. Over 15.000 flowers and and 1000 plants were used each time to create this immersive display, which is in the shape of the celebration logo, and is decorated with Delft Blue ceramic patterns, inspired by the first exchanges between The Netherlands and China.

Uncategorized /

‘Journey of the Tulip’ Immersion Garden

From May 7-15, thousands of visitors have enjoyed our first dedicated immersive experience in the USA during the world’s oldest Tulip Festival, Tulip Time, Michigan. IGMPR created a ticketed themed exhibition about the ‘Journey of the Tulip’ based on 3 Immersive Blooming Objects, that were implemented on the Ottawa Fairgrounds. The exhibition attracted thousands of visitors in just a week of operation and was widely covered in the media. Dutch Ambassador André Haspels and Turkish Consul General Engin Türesin paid a special visit to the exhibition during the festival. IGMPR designed and produced the exhibition and supported the implementation and operation on-site.

Media coverage:

Photo Gallery

Uncategorized /

Floral Celebration of 50 years Diplomatic Relations between the Netherlands and China

What started as an idea in late 2021 has come to bloom! In cooperation with the diplomatic network of the Netherlands in China and with the support of sponsors, local governments and partners, IGMPR will design, build and implement an Immersive Blooming Object based on the celebration logo, that will travel to 9 cities in China in 2022.

On 29 January the first implementation opened to the public in the beautiful Yuntai Garden in Guangzhou. Untill 20 February , over 120.000 visitors enjoyed the power of flowers and beautiful images were widely shared across (social) media.

Right after the Guangzhou we moved the installation to the city center of megapolis Chongqing, and 4 more cities will follow until May.

There is so much to share about the impact, the technicalities, the flowers, the organization, but we let these images speak for itself.