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Conferences, Media /

World Tulip Summit 2024

IGMPR organized the 9th edition of the World Tulip Summit from October 16-18 in The Hague. Since its inception in 2002, The World Tulip Summit is the premier conference and professional exchange platform for tulip attractions from around the world.

Over 60 delegates from 20 tulip attractions and organizations participated in a varied conference program about horticulture, marketing and PR, visitor experience, souvenirs and art & history. Site visits to the world famous Keukenhof and the Tulip Experience Amsterdam provided practical insights how to create a best in-class tulip attraction.

Watch this item on ABC Wood TV for an impression:

Please visit www.worldtulipsummit.com for more information on the program.

Flower Festival, Horticulture, Media, Projects /

Bloom with a View 2024 edition

Back by popular demand, our immersive flower show Bloom with a View, was launched for a second season at the North Carolina Arboretum. This year’s edition included not only thousands of hydrangeas, lilies and calla’s but also dahlia’s, canna’s and other summer flowering plants. Furthermore we created the exhibition ‘Picture your self’ throughout the garden.

Watch more at ABC 13:

Flower Bulbs, Flower Festival /

Dafeng Holland Flowers Tulip Season 2024

Millions of tulips bloom in China’s largest flower park. Besides the tulips, IGMPR arranged the cultural programming with different artists from the Netherlands: the iconic band Kleintje Pils, street performers Close Act and an exhibition of famous landscape photographer Albert Dros. We also had the pleasure to host ambassador André Haspels and his wife during their visit to Dafeng and Yancheng to learn more about its shared history and future in water engineering, nature conservation and floriculture. IGMPR has been supporting the development, operation and promotion of the Dafeng Holland Flower park since 2015. Watch the video below for an introduction of the park!

Dafeng Holland Flower Park Introduction Video:

Conferences, Garden Tourism /

International Garden Tourism Conference

From November 1-4, IGMPR co-organized the International Garden Tourism Conference in cooperation with the Canadian Garden Council and support of – amongst others – the American Public Gardens Association and City of Victoria. Over 90 delegates from 40 gardens and 12 countries gathered in Victoria, BC to Seize the Moment. These gardens alone host already more than 17 million visitors a year and truly are a destination category on its own. We look forward to next conference in 2025.

Media /

When Holland meets The Netherlands

Last October we had the pleasure to host a delegation and TV crew from Holland, Michigan. The city is famous for its Dutch heritage and of course the world’s oldest Tulip Festival, Tulip Time! We showed them the contemporary life of our family in the Netherlands, from school to sports, from shopping groceries to home cooking. Of course we had to dive into tulip history at the Hortus Botanicus and plant bulbs in the Keukenhof! We also made a courtesy visit to Prime Minister Mark Rutte, the Hague Mayor Jan van Zanen and U.S. Ambassador Shefali Razdan Duggal . The visit will be aired in different segments on ‘Where you live’ by Maranda (Wood TV, ABC West Michigan).

Flower Festival, Garden Tourism, Media, Projects /

Immersion Garden just got bigger and better

For the second edition of the Immersion Garden at the world’s oldest tulip festival, Tulip Time in Holland, MI, IGMPR introduced the Delftware floral benches with patterns designed by Heinen Delfts Blauw and Pepijn van den Nieuwendijk. Another great addition were over 30 large interpretation displays with artwork visuals collected from museums all over the world, explaining the Journey of the Tulip – how it travelled from East to West – , and tulip art and culture in the Netherlands. During 8 days we received thousands of visitors each day and had sold-out weekends and rave reviews. We let the images and video’s speak for itself!

Obtained from social media
Flower Festival, Garden Tourism, Horticulture /

All new show ‘Bloom with a View’ goes live at the North Carolina Arboretum

On May 1, a brand new floral experience created by IGMPR and the NC Arboretum opened to the public. IGMPR pioneered a new approach of integrating Immersive Blooming Objects as extensions to the hard- and softscapes of the garden. This transforms the garden into a unique floral experience, while using thousands of Lily, Calla and Hydrengea’s. More information at: https://www.ncarboretum.org/bloom-with-a-view/

Credit Camilla Calnan Photography
Credit Camilla Calnan Photography
Credit Camilla Calnan Photography
Flower Festival, Projects /

New Immersive Blooming Object for Parco Sigurtà

In March 2023, Parco Sigurtà added another painting of its founder Enzo Sigurtà to its collection of Immersive Blooming Objects created by IGMPR. With specifically forced tulips and hyacinths the installation was a colourful and fragrant surprise for visitors this early in the season.

Uncategorized /

Immersive Blooming Object landed in Beijing and Shanghai

Since the implementations earlier this year in Guangzhou, Chongqing and Dafeng, the journey of our immersive blooming object on the occasion of 50 years of diplomatic relations between The Netherlands and China continued in September While navigating through lock downs and COVID restrictions our team managed to get everything up and running and in bloom on September 16 in Beijing’s Wenyu River Park and on September 29 in Shanghai’s World Expo Park. Over 15.000 flowers and and 1000 plants were used each time to create this immersive display, which is in the shape of the celebration logo, and is decorated with Delft Blue ceramic patterns, inspired by the first exchanges between The Netherlands and China.