For the second edition of the Immersion Garden at the world’s oldest tulip festival, Tulip Time in Holland, MI, IGMPR introduced the Delftware floral benches with patterns designed by Heinen Delfts Blauw and Pepijn van den Nieuwendijk. Another great addition were over 30 large interpretation displays with artwork visuals collected from museums all over the world, explaining the Journey of the Tulip – how it travelled from East to West – , and tulip art and culture in the Netherlands. During 8 days we received thousands of visitors each day and had sold-out weekends and rave reviews. We let the images and video’s speak for itself!
On May 1, a brand new floral experience created by IGMPR and the NC Arboretum opened to the public. IGMPR pioneered a new approach of integrating Immersive Blooming Objects as extensions to the hard- and softscapes of the garden. This transforms the garden into a unique floral experience, while using thousands of Lily, Calla and Hydrengea’s. More information at: https://www.ncarboretum.org/bloom-with-a-view/
In March 2023, Parco Sigurtà added another painting of its founder Enzo Sigurtà to its collection of Immersive Blooming Objects created by IGMPR. With specifically forced tulips and hyacinths the installation was a colourful and fragrant surprise for visitors this early in the season.
Since the implementations earlier this year in Guangzhou, Chongqing and Dafeng, the journey of our immersive blooming object on the occasion of 50 years of diplomatic relations between The Netherlands and China continued in September While navigating through lock downs and COVID restrictions our team managed to get everything up and running and in bloom on September 16 in Beijing’s Wenyu River Park and on September 29 in Shanghai’s World Expo Park. Over 15.000 flowers and and 1000 plants were used each time to create this immersive display, which is in the shape of the celebration logo, and is decorated with Delft Blue ceramic patterns, inspired by the first exchanges between The Netherlands and China.
From May 7-15, thousands of visitors have enjoyed our first dedicated immersive experience in the USA during the world’s oldest Tulip Festival, Tulip Time, Michigan. IGMPR created a ticketed themed exhibition about the ‘Journey of the Tulip’ based on 3 Immersive Blooming Objects, that were implemented on the Ottawa Fairgrounds. The exhibition attracted thousands of visitors in just a week of operation and was widely covered in the media. Dutch Ambassador André Haspels and Turkish Consul General Engin Türesin paid a special visit to the exhibition during the festival. IGMPR designed and produced the exhibition and supported the implementation and operation on-site.
Our Immersive Blooming Object has landed for the first time in Parco Sigurtà. It has been an honor to set the beautiful painting of Enzo Inga Sigurtà into bloom! Visitors to the Tulipanomania Festival could experience tulips up close and personal for this first time, and create beautiful selfies. Check out the video!
What started as an idea in late 2021 has come to bloom! In cooperation with the diplomatic network of the Netherlands in China and with the support of sponsors, local governments and partners, IGMPR will design, build and implement an Immersive Blooming Object based on the celebration logo, that will travel to 9 cities in China in 2022.
On 29 January the first implementation opened to the public in the beautiful Yuntai Garden in Guangzhou. Untill 20 February , over 120.000 visitors enjoyed the power of flowers and beautiful images were widely shared across (social) media.
Right after the Guangzhou we moved the installation to the city center of megapolis Chongqing, and 4 more cities will follow until May.
There is so much to share about the impact, the technicalities, the flowers, the organization, but we let these images speak for itself.
During a visit to the team of the Tulip Time Festival in Holland, MI, Ibo Gülsen gave an interview to Meredith Ter Haar of ABC Channel ’13 On your Side’ about our upcoming exhibition in May:
It was a privilege and honor to see the original Istanbul Tulip being planted after almost 300 years in its place of birth, together with mayor Ekrem İmamoğlu and Dutch Consul General Arjen Uijterlinde . This specific tulip was cultivated by the Ottoman gardeners untill the 18th century. Based on our historical research in the works of French botanist Redouté and the British Botanical register we found references to the tulipa acuminata, which was imported directly from Istanbul in the early 19th century and bloomed in the royal gardens in France and UK. Since then cultivation continued on a very small scale in the Netherlands until present day. We look forward to the blooms next Spring! Thanks for the contributions of Gül Yavuzer Irepoglu, Arie Dwarswaard and many others. İstanbul Büyükşehir Belediyesi Embassy of the Kingdom of the Netherlands in Ankara and Consulate General in Istanbul
Our research can be found here:
We are very excited to announce that our immersive ‘Journey of the Tulip’ experience will will feature during the world’s oldest tulip festival, Tulip Time in Holland, MI. This is our first project in the USA and we can’t wait to welcome visitors next May!