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Immersive Blooming Object landed in Beijing and Shanghai

Since the implementations earlier this year in Guangzhou, Chongqing and Dafeng, the journey of our immersive blooming object on the occasion of 50 years of diplomatic relations between The Netherlands and China continued in September While navigating through lock downs and COVID restrictions our team managed to get everything up and running and in bloom on September 16 in Beijing’s Wenyu River Park and on September 29 in Shanghai’s World Expo Park. Over 15.000 flowers and and 1000 plants were used each time to create this immersive display, which is in the shape of the celebration logo, and is decorated with Delft Blue ceramic patterns, inspired by the first exchanges between The Netherlands and China.

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‘Journey of the Tulip’ Immersion Garden

From May 7-15, thousands of visitors have enjoyed our first dedicated immersive experience in the USA during the world’s oldest Tulip Festival, Tulip Time, Michigan. IGMPR created a ticketed themed exhibition about the ‘Journey of the Tulip’ based on 3 Immersive Blooming Objects, that were implemented on the Ottawa Fairgrounds. The exhibition attracted thousands of visitors in just a week of operation and was widely covered in the media. Dutch Ambassador André Haspels and Turkish Consul General Engin Türesin paid a special visit to the exhibition during the festival. IGMPR designed and produced the exhibition and supported the implementation and operation on-site.

Media coverage:

Photo Gallery

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Floral Celebration of 50 years Diplomatic Relations between the Netherlands and China

What started as an idea in late 2021 has come to bloom! In cooperation with the diplomatic network of the Netherlands in China and with the support of sponsors, local governments and partners, IGMPR will design, build and implement an Immersive Blooming Object based on the celebration logo, that will travel to 9 cities in China in 2022.

On 29 January the first implementation opened to the public in the beautiful Yuntai Garden in Guangzhou. Untill 20 February , over 120.000 visitors enjoyed the power of flowers and beautiful images were widely shared across (social) media.

Right after the Guangzhou we moved the installation to the city center of megapolis Chongqing, and 4 more cities will follow until May.

There is so much to share about the impact, the technicalities, the flowers, the organization, but we let these images speak for itself.

Flower Bulbs /

Istanbul Tulip returns to its birthplace

It was a privilege and honor to see the original Istanbul Tulip being planted after almost 300 years in its place of birth, together with mayor Ekrem İmamoğlu and Dutch Consul General Arjen Uijterlinde . This specific tulip was cultivated by the Ottoman gardeners untill the 18th century. Based on our historical research in the works of French botanist Redouté and the British Botanical register we found references to the tulipa acuminata, which was imported directly from Istanbul in the early 19th century and bloomed in the royal gardens in France and UK. Since then cultivation continued on a very small scale in the Netherlands until present day. We look forward to the blooms next Spring! Thanks for the contributions of Gül Yavuzer Irepoglu, Arie Dwarswaard and many others. İstanbul Büyükşehir Belediyesi Embassy of the Kingdom of the Netherlands in Ankara and Consulate General in Istanbul

Our research can be found here:

Flower Festival /

New exhibition announced!

We are very excited to announce that our immersive ‘Journey of the Tulip’ experience will will feature during the world’s oldest tulip festival, Tulip Time in Holland, MI. This is our first project in the USA and we can’t wait to welcome visitors next May!

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Return of the Istanbul Tulip 2.0

Since the official presentation to the mayor of Istanbul last year, The Consulate General of the Kingdom of the Netherlands continued the tradition of tulip diplomacy which was once initiated by the Ottoman Sultans. On April 27, the Dutch National Day, over 1.000 Istanbul tulips were handed out by Consul General Bart van Bolhuis and his staff to partners and relations. At that same time a brochure with the research we conducted last year was published. Dutch Florist Romeo Sommers paid tribute to this very old tulip variety in the TV programme Koffietijd. Pictures of the tulip bouquets circulated all over social media. (Photo credits: Rijksmuseum, Koffietijd, Ingrid Woudwijk and Paleis Het Loo)

Flower Bulbs, Flower Festival, Garden Tourism /

Record visitation for Dafeng Holland Flowers

On March 27, the Dafeng Holland Flower Park the Tulip Festival in Dafeng Holland Flower was officially opened. With new floral acts, parades and installations it offers the visitors an immersive experience into the world of flowers. A dazzling 299.000 visitors enjoyed the tulips from April 3-5 during the Chinese Tomb Sweeping festival, and more are expected to visit throughout April.

Many of the scheduled tulip festivals around the world had to scale back or close also this spring due to COVID-19 restrictions, but fortunately there are still some places open for people to enjoy them!

IGMPR has been supporting Dafeng Holland Flowers since 2015, when it first opened to the public ,and the park has developed itself into one of the major tourist attractions in East-China and is the largest flower park in China.

Conferences /

IGMPR to present at AIPH Expo Conference

On 16 March 2021, our founder Mr. Ibo Gülsen will be presenting during the AIPH Expo Conference. Creating compelling storylines and themes are a necessity to activate and attract visitors to any leisure destination including Expos. Based on his experience in the international flower and garden tourism industry, Mr Gülsen will highlight how (Flower) Culture can enhance the visitor experience of horticultural expo’s and attract hundreds of thousands of visitors and more.

Update: our presentation can be viewed here.