On a regular basis we are asked to prepare feasibility studies of (potential) garden or flower tourism locations and horticultural exhibitions . We typically provide a number of development scenario’s, business models and metrics taking into account consumer habits and preferences, seasonality and the characteristics of the location. These scenarios provide a powerful toolset for investors and operators of leisure destinations to develop (horti)cultural attractions. A number of studies focus specifically on building and improving local floriculture capabilities and resources , in terms of staff development and production technology. We work for both private and public organisations and stakeholders.