The Journey of the Tulip – The Exhibition

Add a Story to Your Tulips

Your tulip displays already offer a breathtaking spring experience but imagine if they could also tell a story. With this new exhibition, visitors don’t just admire the blooms — they connect with the tulip’s fascinating journey through nature, art, and history. It turns their visit into a more engaging and memorable experience, keeping them exploring longer and talking about your tulips long after they leave.

Key Benefits & Features

Tell the Story Right

Developed through groundbreaking international research and supported by leading historians, archaeologists and botanists, this exhibition explains how the tulip has amazed people throughout history and around the world.

Visually Stunning

Over 100 high resolution proprietary and licensed images and illustrations from the most renowned museums and artists that also offer a perfect photo backdrop.

Enhance Engagement

Add 20-30 minutes of extra visitor engagement to the overall experience. Great for school trips and (self) guided tours.

Drive Value

More appreciation for tulips leads to positive reviews on
social media, higher retail sales, and return visits.

Flexible & Practical

Easy to customize, quick to install, and affordable.

What’s Included

The exhibition features 24 panel designs (4 x 8 ft, 120 cm x 240 cm) including rare artworks, illustrations, interpretation texts and photography, that come as an Adobe Indesign package. You can easily customize the designs to your local production/printing specifications.


The story is told through the following themes:

  • What Makes a Flower a Tulip

    Discover the anatomy, life cycle, and reproduction of the tulip, along with an introduction to today’s diverse cultivar groups.
  • Ancient Origins

    Explore the natural history of wild tulip species in Central Asia and their earliest appearances in art and culture, dating back to 2000 BC.
  • The Rise of Tulip Culture

    Learn how the Turks elevated tulip cultivation into a cultural phenomenon and how the flower made its way further into Europe.
  • Arrival in the Netherlands

    See how the tulip, within just a few decades of arriving in the Netherlands, sparked “Tulip Mania,” influenced new art forms like still lifes and Delftware, and laid the foundation for today’s Dutch horticulture industry.
  • Optional
    Include a photo exhibition of internationally acclaimed landscape photographer Albert Dros with his tulip series from across the globe as part of the Global PR Project. To make your exhibition really unique, we can provide additional visuals and support you in the customization to your house-style, display method and your own story.

What Customers Say

We have received so much positive feedback from our visitors, this exhibition really adds another layer of experience and authenticity to our Tulip Festival.

Stuart Beare, Tulleys Farms, United Kingdom

The Journey of the Tulip exhibition has become a cornerstone of our Immersion Garden, captivating tens of thousands of visitors and opening their eyes to the tulip’s extraordinary journey through nature, art and history.

Gwen Auwerda, Tulip Time Festival, USA

The exhibition is very good and carefully arranged. I learned about the history of tulips and broadened my horizons. Thank you for creating such a good experience opportunity for visitors.”

Visitor, Beijing Zhongshan Park, China

Ready to Grow ?

Contact us today about licensing and tailored solutions and start preparing for a blooming spring of 2026.