Flower Festival, History & Culture, Immersive Blooming Objects, Holland, MI, USA
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Case Study
The Immersion Garden at the Tulip Time Festival in Holland, MI, entered its fourth season this year. Since its debut in 2022, the garden has been specifically designed to offer visitors the perfect photo opportunity through our unique Immersive Blooming Objects (I.B.O.s), while also telling the rich story of the tulip.
Featuring 'only' 65,000 tulips and hyacinths—carefully forced into bloom—the garden is conceived as a giant floral arrangement that invites guests to get up close and personal with the flowers. The raised installations create stunning visual settings where visitors appear to be completely surrounded by tulips, all within a compact footprint. This efficient design allows us to craft dozens of distinct scenes and compositions throughout the garden. The Immersion garden is an attraction for all ages and demographics, and generates free publicity on both social and mainstream media.
Set on just 1 acre (4,000 m²), including paths and interpretation panels, the Immersion Garden can accommodate up to 400 visitors at any given time, providing an engaging and photogenic experience for all.
Sectors
Flower Festival History & Culture Immersive Blooming Objects
